`The book is exciting. It opens up new ways of developing both organization and management. It inspires ideas of excellence and achievement and gives hope for this age. You can probably open this book anywhere and find something of value' - Business Age

Following his immensely successful Images of Organization, in which he develops metaphors to explain the dynamics of organization, Imaginization goes one step further by developing metaphors that speak directly to people about how to get things done on the job. Gareth Morgan shows managers, in business and nonprofit settings, how to form common metaphors to help them interpret and change organizational behaviour.