Unstable markets, fierce competition, and relentless change are the only certainties in this chaotic business world. The authors contend that to prosper in such volatile conditions, standard survival strategies must be tossed aside in favor of a revolutionary paradigm - competing on the edge.
In their startling new book, authors Brown and Eisenhardt contend that to prosper in today's fiercely competitive business environments, a new paradigm--competing on the edge--must be implemented as a new survival strategy. This book focuses on specific management dilemmas and illustrates solutions that work when the name of the game is change.