Published: 2024 Pages: 353 Key Themes: Business, death, Families Description This is a true story of riches to rags to riches, by one of Britain's most colourful entrepreneurs of the last 50 years. It records seventy years of British social and political history by someone who was there and was nicknamed by the media 'Mr Death'. Its backdrop is the taboo subject of death and the machinations of the funeral industry. It has amazing personal troughs and peaks that are described with the honesty of 'open-heart surgery' by a writer is encouraging you to 'give it a go'. It is pacey, racy, irreverent, tragic, uplifting but also completely true. About the Author Howard Hodgson is recognised as the man who has shaped the face of British funerals over the last 50 years. His success and 'enfant terrible' image in the last quarter of the 20th century is well recorded by the media. However, he has recorded even bigger successes since the Millenium.