EBES conferences have been an intellectual hub for academic discussion in economics, finance, and business fields and provide network opportunities for participants to make long-lasting academic cooperation. This is the 27th volume of the Eurasian Studies in Business and Economics (EBES¿s official proceeding series), which includes selected papers from the 40th EBES Conference which took place in Istanbul on July 6-8, 2022. The conference was organized with the support of the Istanbul Economic Research Association in hybrid mode with both online and in-person discussions at the Istanbul Ticaret University in Istanbul, Türkiye. Both theoretical and empirical papers in this volume cover diverse areas of business, economics, and finance from many different regions.