Joe Shyllit is from the Downsview area of Toronto, Canada. After high school, he graduated from the Ontario College of Art (now OCAD University), specializing in communications and design. He began his advertising career by working as a junior art director for a couple of ad agencies. His big break came a few years later when he worked with Jerry Kuleba at one of those agencies. They went on to open their own boutique creative consultancy, Kuleba and Shyllit, winning various advertising awards and recognition from around the world. Some 30 years later and since Jerry's passing in 2015, Joe continues to work with various select clients.