One of the government's former behavioural scientists reveals how you can do what you want, whilst everybody tries to influence you into doing what they want.
Justin Hempson-Jones is a behavioural scientist specialising in the theory and practice of social influence and behaviour change for defence and security. He formerly worked for New Scotland Yard, the UK Defence Science and Technology Laboratories, and the Foreign, Commonwealth and Development Office (FCDO). He now leads the behavioural science research and innovation company, Social Machines.
