- The book - The comic side of start-up investing is a satirical take on the world of start-up investing. The interactions between the various characters that are critical to the investing eco-system are depicted in a comic book style. The style is purposely chosen to make readers chuckle and appreciate the human behaviors that guide the world of start-up investing. The book also encourages readers to reflect on how they would make their decisions and what is important to them. The book is written by authors who are deeply embedded in the investing eco-system and have played multiple roles as founders , venture capitalists and even limited partners.