Henry C. Lucas, Jr., is the Robert H. Smith Professor of Information Systems in the Robert H. Smith School of Business at the University of Maryland and Chairman of the Decision and Information Technologies Department. He is the author of a dozen books and more than seventy articles in professional periodicals on the impact of technology, information technology in organization design, and information technology and corporate strategy. His most recent books include Information Technology: Strategic Decision Making for Managers, Beware the Winner's Curse: Victories that Can Sink You and Your Company, and Strategies for E-Commerce and the Internet.