Spike Santee is an author, public speaker, small business owner, and entrepreneur. He started his Radio career at 16 years of age at the local Radio station in his hometown of Lawrence, Kansas. Since then, Spike has been a disk jockey, program director, salesperson, sales manager, general manager, regional vice president, senior vice president, president, and company owner. For the past 25 years, Spike has devoted his energy and talents to improving the relevance and profitability of Radio advertising for the advertiser, the salesperson, and the Radio station, in that order. He has personally trained over three thousand salespeople, presented to over 30,000 local companies and helped local Radio salespeople sell over $500 million in Radio advertising. Spike's first book, The Four Keys to Advertising Success, A 1-Hour Guide for Local Small Businesses, is the result of thousands of interviews with local business owners to discover what works and what doesn't in local advertising. Spike has launched a complete local Radio sales system registered under the trademark, The Four Keys to Advertising Success(R).