Karen Nelson-Field is the Founder and Executive Director of Amplified Intelligence and Professor of Media Innovation at The University of Adelaide, Australia. Karen is a globally acclaimed researcher in media science, is a regular speaker on the major circuits, and has secured research funding from some of the world's largest advertisers.  Her first book, Viral Marketing: The Science of Sharing (2013), set the record straight on hunting for 'viral success'. Her work has been noted in The New York Times , Bloomberg Business , CNBC, Forbes , Wall Street Journal , Huffington Post , Contagious and The Drum , and she is a regular media writer for the Australian Financial Review . Karen's commercial work combines tech and innovative methodological design to look closely at attention metrics in a disrupting digital economy.