"In this book, the authors use psychology and emotion to deliver the dynamics of how to draw other people closer to you-and, when necessary, to push them away. In business, school, romance, or your neighborhood, it is valuable to know what attracts people, what repels them, and what makes them tick. Choosing the right approach will enable you influence people to do what you want in professional and social situations. The authors include updated case studies-some pulled from the headlines-of how this technique has worked to create both good news and bad news. Most importantly, and all-new, they tell you how to identify and guard against manipulation so you remain in control of your choices and options"--