New York Times Bestseller and Wall Street Journal Bestseller! Bar Rescue's Jon Taffer presents a new guide to getting what you want in life and business--to stop making excuses so you can get back to winning.

During his many years as an entrepreneur, consultant, and star of the Paramount Network's hit show Bar Rescue, Jon Taffer has witnessed the destruction that results when people bullsh*t themselves. Excuses are the root cause of nearly every business and personal problem, but fortunately, Jon knows how to fix your excuse habit for good.

This book is almost as good as having Jon in your face on Bar Rescue, telling you the hard truths you've been avoiding. Don't Bullsh*t Yourself! is Jon Taffer's brutally honest, no-nonsense guide to help you kick those excuses to the curb. If you can stop bullsh*tting yourself and address your real issues, you will gain the power to turn your life around completely.

Taffer breaks excuses down into six major categories, illustrating them with real-life examples such as Marcus Luttrell, the lone survivor of a SEAL team mission in Afghanistan who barely escaped Taliban territory, and Christine King, founder and CEO of Your Best Fit, who, despite being paralyzed in a horrific boating accident, went on to build a successful fitness company. These inspiring stories, combined with Taffer's own experiences, will give you the confidence to identify and face your own excuses head-on. 

It's Taffer Time! Time to stop bullsh*tting yourself and start crushing it! "I’ve written nine books myself and you often say there’s not much new under the sun but I have to tell you, Jon, well done on your new book.” 
—Dr. Phil on the Dr. Phil Show

“An in-your-face, no-holds-barred guide to self-improvement. Follow Jon’s advice to take control of your life and business, and you’ll be able to achieve more than you’ve ever thought possible.”
—Daymond John, author of The Power of Broke

“Jon Taffer offers a bare knuckle self-help book that is guaranteed to help anyone’s life as long as you are willing to be honest with the one person who matters most—yourself!”
—Brian Kilmeade, author of Andrew Jackson and the Miracle of New Orleans

“Jon’s book has some insights that just may help you navigate through your own bull. . . . So get out the tall boots, honey, ’cause you’re gonna need ’em. I’m still wearing mine!”
—Whoopi Goldberg

“Jon calls you out for all of your BS excuses and what’s holding you back in life and business. This is what you need to know in the real world if you want to be successful. There should be a warning label on this book for safe spacers and snowflakes.”
—Rick Harrison, co-owner of the Gold & Silver Pawn Shop of Pawn Stars

“If you’re a Bar Rescue fan, you’ll definitely like DON’T BULLSH*T YOURSELF!, but anyone that wants their personal development served up as straight talk instead of platitudes will find good value here.”
—ProudMoney.com

“You will find yourself shaking your head in agreement, acknowledging that you (and I) have used these excuses at one point or another in our careers…and if you claim otherwise, stop bullsh*tting yourself, you know it’s true.”
—Leadership Strategy