Financial Behavior: Players, Services, Products, and Markets providesthrough the judgments of leading scholars and practitioners.

Financial Behavior: Players, Services, Products, and Markets provides a synthesis of the theoretical and empirical literature on the financial behavior of major stakeholders, financial services, investment products, and financial markets. The book offers a different way of looking at financial and emotional well-being and processing beliefs, emotions, and behaviors related to money. The book provides important insights about cognitive and emotional biases that influence various financial decision-makers, services, products, and markets. With diverse concepts and topics, the book brings together noted scholars and practitioners so readers can gain an in-depth understanding about this topic from experts from around the world.

It is arguably one of the most comprehensive presentations on the way the new paradigm of behavioral finance impacts the financial landscape and the microeconomics of agency. The text is unusual in both the extensive ground it covers and its potential readership... Essential.