American football and postmodernist theory are both objects of popular and scholarly interest that reveal remarkable sociological insights. Analysis of media-driven commercial football documents how narratives of sportsmanship/brutality, heroism/antiheroism, athleticism/self-indulgence, honor/chicanery, and chivalry/sexism compete and thrive. "This text presents a fascinating examination of its subject and offers an important contribution to our understanding of the role football plays in our culture and society. I recommend it to all academic readers interested in postmodernism or sports culture." (Danielle Sarver Coombs, Journalism & Mass Communication Quarterly, Vol. 96 (2), 2019)