Anyone, whether they work for themselves or they manage thousands of employees, needs to be a more effective leader to be more successful. Instead of being a bully, people can learn to inspire the people around them. They create a concept of what the company's goals are and how everyone can work together to accomplish their goals.

"Over these many years of watching Michael devour books on leadership, ask probing questions of all manner of leaders, and write his daily insights, I see now where it has all led--to a magnificent new book on leadership. If you are passionate about becoming a more effective leader, do yourself a favor and read Power and Persuasion."--Steve Leveen, CEO and Cofounder, Levenger "Michael Masterson's new book emphasizes vision and effective communication, and, although unconventional at time, his ideas about leadership are unassailable and will be more widely employed. I have made it required reading for everyone at Frank McKinney & Company."--Frank McKinney, bestselling author of Frank McKinney's Maverick Approach to Real Estate Success and Make It BIG! "I ghostwrote a book on leadership for which I personally interviewed 100 CEOs, many from big-name Fortune 500 companies and leading national brands. But I learned more about leadership by reading Michael Masterson's new book Power and Persuasion than I did from all my interviews with those 100 CEOs combined."--Bob Bly, author of more than 60 books and Director of the Center for Technical Communications