Helena Rubinstein (1870-1965) broke free from the constraints of her 19th-century, small-town Polish Jewish background to become a cosmetics industry giant and household name. In tracing how her brand name became associated with the woman herself, this book examines the various ways Rubinstein controlled and defined her remarkable image.
A portrait of this cosmetic industry giant, incorporating her role as art collector and patron, and how she helped to integrate the notion of style within the overarching culture and industry of beauty.
